For your website to obtain the best search engine rankings it canget, search engine optimization would be your only hope. Of all thetechniques you have at your disposal to gain organic search enginerankings by, SEO has to be your number one strategy. All the methodsthere are that could help you gain those coveted ranking spots on thesearch engine results pages or SERPs anyone with a website could use.TheAdWords Keyword Tool and the Microsoft Keyword Tool are two of the mostpowerful tools for the best keyword phrases to use. Using these, youcan target the top keywords to use for page names, domain names andcontent. Once you have a set of keywords, doing SEO keyword analysisshould let you find the words among your list that have the leastcompetition and the most suitability for your purposes. SEO is not abolt-on afterthought. Web content should be designed with SEO in mind.Your targeted keywords should appear throughout the content of yourwebsite. And not just as ordinary words among your text either; theyshould appear as links to other portions of your website. Internallinking using targeted keywords is a practice that sets the successfulwebsites apart from the less successful ones.But these are onlythe in-page SEO tips you can implement for better search engineranking. You can do a lot with external links too. If you could findways to link pages on your website to pages on other reputable sites,in other words if you have links coming in from other reputable sites -forums, article repositories, you can certainly help deal with yourworries about search engine rankings. Post links to your website allover the place and relevant locations across the Internet, and Googletakes note.The best SEO practices come with time, with readingup and with patience. Remember, SEO gets done not just with the ITdepartment in the company. It is primarily a marketing activity, withthe computer guys sitting in providing guidance, and not primarydirection. Hiring an outside SEO service may be a good idea to startwith, but this isn't something you just do once. Good SEO requires thatyou keep working every day, adding content updates, and making surethat you keep up with the times -which means that you make sure thatyou cover all the bases with videos given an important place in yourSEO strategy. Remember, Google now lists videos among its universalsearch results.